How Social Media Influences Holiday Shopping

by Nyniet Tuom

With gift guides and holiday shopping hauls on Youtube the Holidays are a time to spend. Social media has become a huge part of everyday lives, studies have shown that these platforms have a huge influence on our buy habits. During the holidays Pinterest users have saved more than 1.1 billion pins with 87% visiting the site and making purchases.

Marketers are aware of the trends and are planning to up their ad spend and start campaigns earlier. Consumers use social media as a tool for discovering new products and keeping up with brands. Youtube sponsored post increase as brands are paying influencers more for product placements and ads with links and coupon codes. Holiday shoppers want to be inspired and what better way to inspire than high-quality photos and the joy of the holiday spirit. Social media is the ultimate gift to every marketing agency holiday campaign! Having a proper strategy is key to making the most of the holiday seasons. Marketers should track analytics and insights that show where their consumers are. Mindlessly buying ad space on every social media platform will not improve your chance of having crazy sales. Not every impression or view always translates to a conversion. Having an understanding of your target demographic, their psychographics will give you a better picture of what your target consumer will respond well too. Niche markets are the most popular during the holidays as most shoppers are buying gifts that have a meaning, so hobbies and passions are most profitable.