4 Basics to Keep Your Insta Not Basic

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By Sydney Suttles


Instagram is one of the fastest growing social media platforms. With over 500 million active users, you have to create an account that will stick out. This starts with passion. What are you excited about? Now, who else will be excited about that too? Find your people and the best ways to present your content. Most importantly, have fun with your brand and audience!

  1. Find Your Niche

Instagram is the perfect place for aesthetically pleasing acai bowls, outfit inspiration, and every pet under the sun. But what are you passionate about? Don't try to conquer all of it, find your niche! A focus will help you brand your Insta more easily and create content. Your niche can be crafts, your dog, or a simple yet elegant color theme. Seriously, check out Liza Koshy's stellar, neutral color palette (above).


  1. Build it and They Will Come....

Yes, your Instagram is mostly about you. But, who do you want to share it with? Do some research to find your people. Search for accounts similar to yours to see what they do to target their audience. Finding the right users will help your engagement and build a loyal following.


  1. #Hashtags

Hashtags can easily help your posts get higher reach and engagement. The average post with a hashtag gets 12.5% more engagement than those without. Make your hashtags relevant to your post. They can already be trending or create one for your brand. You never know what will catch on. Just don't go overboard. Too many hashtags can become #TooMuch. #Seriously. #PaceYourself.


  1. Storytime!

The Story feature on Insta is new and noteworthy. It's similar to Snapchat. You can take a photo, video, or Boomerang and post it for 24 hours. Stories are a great way to take your followers behind-the-scenes of your photos. In a new update, you can now "highlight" a story and keep it on your profile for longer than 24 hours. This is a great way to organize your profile if you have multiple interests. Take a look at blogger Meghan Rienks' story perfection (below). Wouldn't you want to click all of those fun icons?

 

End Game

When is the best time to begin your Insta journey? Right now. Really, there's over 500 million active users. Join them and share your passion! Take advantage of all the features Instagram has to build your brand and engage your audience.

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