How Taco Bell Can Market Themselves Better
Today I had the opportunity to take a look at some of Taco Bell's data, analyze it, and make a few recommendations based on my findings. I will first share the demographics of Taco Bell. The age group with the largest following is people 24 years or younger. This inlines with the fact that Taco Bell consumers typically have a slightly lower income. If I were to set a more specific range for the demographics based on these findings, I think it lines up perfectly with the 18-24 year old college students that I plan on targeting. The habits of this demographic for ordering Taco Bell fall more in line with afternoon- to late-night consumption taking place in large part on the weekends.
The drive for wanting to purchase this product has been well-established by Taco Bell and they have laid a solid foundation of how they want to market their products. The purpose is to offer food at a much cheaper price than competitors and to make the ordering process fast.
This demographic region is very technologically focused and are highly interested in how their lives can be made easier. One way to help with that want is to make a sort of smart-menu that is tailored to specific individuals or specific time periods throughout the day or week. This will help increase both brand affinity and popularity within your greatest age group.
By Ryker Theisen
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