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on August 15, 2017

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What are the most popular marijuana products on the market lately, and how should they be marketed and sold?

For many years, the image of the the typical stoner was a high school student, usually a male, red-eyed and munching some cheesy chip, with a smoking joint in hand. Movie posters from Cheech and Chong’s “Up In Smoke” (1978), “Fast Times at Ridgemont High” (1982), “Bongwater” (1998), “Dude, Where’s My Car?” (2000) and “Pineapple Express” (2008). All images courtesy of IMDb . But the industry is changing rapidly, and as newcomers and a variety of new products come on the scene (and the idea of consuming marijuana continues to shed its stigma and taboo), the typical smoker image of a joint-toting teen is dramatically changing. “Across the industry, perhaps the most visible trend is an overall decline in flower sales (and prices) and a corresponding uptick in concentrate and edibles sales (and prices).” ( Sandy, 2018 ) Of course, there is still a huge market for traditionalists still interested in consuming the “flower” -- the name for the green fluffy plant version o...

4 ways MedMen became #goals of the marijuana dispensary world

By: Roxanne Szal @roxysizzle The marijuana industry is exploding, but one brand in particular seems to be leading the charge: MedMen. In the months following the legalization of recreational cannabis in California on January 1 of this year, the company’s West Hollywood store reported a 480 percent increase in revenue, reports Ad Age . So what is the company doing to stand out so dramatically? And what can other dispensary owners learn? Read on. 1. Make your dispensary somewhere people want to be. While a marijuana business is unique in several aspects -- namely, its illegality still on a federal level and the sheer newness of the industry as a whole -- your dispensary is still just that: a business. Which means that the normal rules of business still apply: Create strong products, make users feel comfortable at your store and make them want to return. In other words, make it a worthwhile and enjoyable experience, for both new and returning customers, for those experi...

4 Basics to Keep Your Insta Not Basic

By Sydney Suttles Instagram is one of the fastest growing social media platforms. With over 500 million active users, you have to create an account that will stick out. This starts with passion. What are you excited about? Now, who else will be excited about that too? Find your people and the best ways to present your content. Most importantly, have fun with your brand and audience! Find Your Niche Instagram is the perfect place for aesthetically pleasing acai bowls, outfit inspiration, and every pet under the sun. But what are you passionate about? Don't try to conquer all of it, find your niche! A focus will help you brand your Insta more easily and create content. Your niche can be crafts, your dog, or a simple yet elegant color theme. Seriously, check out Liza Koshy's stellar, neutral color palette (above). Build it and They Will Come.... Yes, your Instagram is mostly about you. But, who do you want to share it with? Do some research to find your people. Search for account...

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