By: Allie Havers
October of 2016, Starbucks kicked off their Fall with their new MVP called the, "Pink Drink." And guess what people, it's actually pink! It contains ingredients starting from Strawberry Acai Refreshers, passion fruit, and coconut milk. With this fruity blend, who wouldn't want to try it? According to Google trends, not everybody! The drink is most popular in the cities of Los Angeles, Phoenix, Dallas, San Diego, and Chicago. Other cities in the country have weaker number compared to these top five.
The drink also didn't start off strong with the image showing the slow start in October, and then quickly rising in April throughout July. Could this be due to its citrusy summer flavors? We think so! With the combinations of strawberry, passion fruit, and coconut, why wouldn't you want this in the summer? After a day in the hot sun, or a cruise in your boat over the water, this drink would be the perfect refresher.
In the month of October, Starbucks already has its fall drinks from the Pumpkin Spice Latte, to the Salted Caramel Mocha and much more. Though there have been purchases of the Pink Drink, it doesn't compare to the signature Fall drinks.
Could this be a sign that Starbucks should stick to what they know by creating these flavors during the right seasons? I mean, who really wants a cold drink when it's 10 degrees outside? Not I. So yes, people are going crazy after this new drink; however, not when people have these other warm Fall flavors to chose from.
Sources:
https://trends.google.com/trends/explore?q=Starbucks%20Pink%20Drink
 | trends.google.com Explore search interest for Starbucks Pink Drink by time, location and popularity on Google Trends | |
Comments
Post a Comment