Everyone loves a good deal. You need to keep this in mind as you are promoting your restaurant, good deals get people in the door. So creating offers online is a great way to monitor how your digital media presence translates to customers following through with their online engagement.
You can create exclusive offers and group deals and advertise these on your social media pages. A very simple offer could be a certain discount if the customer shows that they like or follow your social media. This could lead to a domino affect as customers' own followers may see your social media pages have been followed or liked. The more followers and likes to your page you have the more likely your page will appear on other potential customers' social media under a recommended page to like or follow. This chain reaction could help you tap into a potential demographic that you might not have otherwise considered. It is important to monitor who follows and likes your pages as your digital media and business could evolve to focus on new demographics that are interested in your restaurant.
Another potential draw for customers could be a sweepstakes. This could increase your page shares, and create free advertising, for example, your restaurant will randomly choose someone who follows your Facebook page, liked your post, and shared the post about your offer for a free brunch. While this is free advertising, and could spread very easily because everyone likes free things, it may be harder to monitor the post engagements and views had you rather advertised on your own with tools that monitor insights. That being said you can still monitor the insights into who views and interacts with your digital media pages.
A good deal is something everyone loves. So taking advantage of the satisfaction customers get when they save money is a great way to get new customers in the door. After that its your food's job to keep them coming back.
By: Lauren Gehrki
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