How Amazon works with Big Data
By Xi Deng
Amazon.com, Inc. is an American electronic commerce which doing the electric business as Amazon, it has separate the retail websites around the world and also has offered the international shipping services.
According to from the annual report of the official website, the Amazon had been taking 53 growths of the online retailers' sales and the Amazon's sales have increased 25.2% in the North American market in 2016. In last 12 months, the volume (average number of times users have searched) for the keyword 'Amazon' is 68 million per month. The organic search for the amazon.com is 396 million and there has 81.4 million traffics as paid search and included 8.3K Display Advertising on the webpage.
People always thought Amazon as a well-known business that doesn't drive the biggest profits, it was a high investment and low margins e-commerce in people eyes. From the chart of the Statists shows, the Amazon's cloud computing unit, Amazon Web Services, had been accounted for about 89% of Amazon's $1 billion total operating profit in the first quart of the year 2017, although this just accounted for about 10% of the overall revenue of the Amazon.com company during the same period.
The Amazon's own Big Data Analytics tool called Amazon Web Services(AWS), which offers an effective analysis client-service for websites of other companies and brands. This service has used for Yelp, Adobe System and Comcast. From the enterprise story of the Adobe System, there had shown the huge effectively of AWS system working on enterprise working and management. The AWS service had used free-trial, detailed intro guideline and excellence customer case stories to attract target costumers to trust the product and purchase it.
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