Live Streaming Gear to Up Your Production Value
By: Jamdan Clang
One of the biggest advantages of using phones to capture
content for brands is the mobility and convenience. When livestreaming to
social media platforms for your brand, having extra gear will increase the
production value of the livestream without having to use a DSLR camera. This can make
a huge difference to your viewers, as “video quality is the most important
factor for 67% of viewers when watching a livestream broadcast”
(Livestream.com).
Audio:
While the microphone within your phone is sufficient for a
behind the scenes look into your company, for larger events or interviews peripheral
audio equipment will help the success of your stream.
Rode Lapel Microphone
This mic is great for livestreams of interviews or Q &
As. A lapel mic allows for the mic to be closer to the speaker, making the
audio much clearer for viewers. For a larger investment there are wireless
versions of lapel mics that allow for even more mobility.
Boom Mic
A boom mic provides directional audio capture that
eliminates the need for microphones in the camera frame.
Battery:
Anker Power Core
The last thing you want to happen is your phone dying in the
middle of your livestream. A portable battery pack ensures you have enough
charge to last through an entire stream while preserving mobility.
Stability:
Eocean Selfie Stick
Tripod
Even if you don’t have a stationary camera, having a larger
base while you’re moving around will decrease the amount of unstable video you’re
broadcasting. This tripod doubles as a selfie stick to use for wider angle shots.
Lighting:
Commlite Spotlight
When using your phone to capture picture or video, lighting
is key. Having a portable light could make the difference for a viewable
livestream in a dim environment.
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