By Xi Deng
The new 2017 American superhero films from the Marvel series, Thor: Ragnarok, just had its red cart premiere in Los Angeles on October 10th.
Thor: Ragnarok is the superhero film from Marvel series and is based on the Marvel Comics main character Thor, it is the third movie of the Thor individual series which also produced by Marvel Studio and distributed by Walt Disney Studio Motion Picture like the previous two did.
The movie became hot topic while its release date is coming. November 3th has been the final decision as the unleased date in the United States in this year. [1]
Since now, Thor:Ragnarok has 97% Tomatoeter on Rotten Tomatoes, a popular film and television review aggregation website, the movie also rated with 7.8/10 average rating and 99% users from 49670 user ratings from the websites shown want to see it.
On Twitter, the top three hottest hashtags about the Thor:Ragnarok are #Thor:Ragnarok, #ThorRagnarokEvent, and #ThorRagnarokPremiere. By using the statistics tool of Twitter, Tweet Binder, there has 1995 total tweets published with the tag #Thor:Ragnarok and participated 1451 people, which would create 19274789 impressions of this term.
Google Trends
From the Google Web Search about the movie in the last 12 months, the highest peak (peak popular) of the movie is during the April 9th to 14th, 2017. During that period, the Marvel Studio had released the first trail of Thor:Ragnarok.
The second highest peak popular is during the July.23th to 29th, 2017, which was the original scheduling date(July 28th) for the movie before.
The movie had increased interests after the October 9th. In the last 30 days, the web searches reached a high peak popularity for the term on October 11th, which is the data after its world premieres at the El Capitan Theatre in Los Angeles on October 10, 2017, and its Australian premiere took place on October 13, on the Gold Coast.[1]
The Hollywood Report reported that "the trailer for Thor: Ragnarok, which was unleashed Monday by Disney, the parent company of Marvel, has garnered more than 136 million views in only 24 hours." [2]
The YouTube data appears similar peak popularities with the Web Search results, however, it shows more obviously curved.
Ubersuggest
From searching the Thor:Ragnarok as the keyword in Ubersuggest website, I found that the most related keyword with the movie is its trailer, cast, and release. Compare with the other incoming superhero movie Justice League, its related keywords also are the movie's trailer, cast, and release date. Therefore, I suggest that the viewers most interested for incoming movies would be the movie's trailer, cast and release date.
Combined with the information I collected above, the incoming movies usually would be higher interested in people searching for its trailer or the full-movie released.
Reference resources:
[1]: https://en.wikipedia.org/wiki/Thor:_Ragnarok
Google Trend
Ubersuggest
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