The Skinny on Snapchat Analytics

Snapchat has become a booming social media platform in just a few short years. The app now has over 150 million users worldwide. With a global market ranging from content creators to your average individuals. With the surge in partnerships and sponsorships between brands and content creators to advertise and promote their brands it’s no surprise that snapchat influencers are starting to become a thing. Similar to Youtubers, Viners and Instagram models. Snapchat is becoming a widely used platform for brands to further develop and expand.

So how do these brands, and influencers track their metrics and analytics? This is what we will uncover today. For marketers, it is crucial to understand analytics to ensure that efforts are effective and resources are properly allocated. One way that brands are able to track their snapchat efforts are through “views.” Unique views are the snap chatters who have looked at your brands “story” (snapchat post that are featured for the public and disappear after 24 hours). Each viewer is only counted once and their snap username is displayed below the story.

Another way snapchat tracks analytics are through screenshots. You are able to view how many snap chatters have snagged your post via a screen shot. This is useful especially when brands that encourage user engagement and or are looking to increase engagement with consumers through social media platforms. For an example when the World Wildlife Fund created a campaign exclusively for their snapchat viewers, encouraging them to use their geofilter and hashtag #lastselfie to increase awareness on endangered animals. The campaign connected snapchats “disappearing photos/videos” with the fact that these animals are endangered and “disappearing”. With the slogan “don’t let this be my last selfie.”

Brands, influencers and individuals are capitalizing on the untapped potential of the fasted growing social media platform, Snapchat. Utilizing snapchats built in features such as disappearing videos and photos, and geofilters to create buzz and consumer engagement.