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WHY UX?

on October 31, 2017

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By Morgan Bruggeman

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What are the most popular marijuana products on the market lately, and how should they be marketed and sold?

For many years, the image of the the typical stoner was a high school student, usually a male, red-eyed and munching some cheesy chip, with a smoking joint in hand. Movie posters from Cheech and Chong’s “Up In Smoke” (1978), “Fast Times at Ridgemont High” (1982), “Bongwater” (1998), “Dude, Where’s My Car?” (2000) and “Pineapple Express” (2008). All images courtesy of IMDb . But the industry is changing rapidly, and as newcomers and a variety of new products come on the scene (and the idea of consuming marijuana continues to shed its stigma and taboo), the typical smoker image of a joint-toting teen is dramatically changing. “Across the industry, perhaps the most visible trend is an overall decline in flower sales (and prices) and a corresponding uptick in concentrate and edibles sales (and prices).” ( Sandy, 2018 ) Of course, there is still a huge market for traditionalists still interested in consuming the “flower” -- the name for the green fluffy plant version o

4 ways MedMen became #goals of the marijuana dispensary world

By: Roxanne Szal @roxysizzle The marijuana industry is exploding, but one brand in particular seems to be leading the charge: MedMen. In the months following the legalization of recreational cannabis in California on January 1 of this year, the company’s West Hollywood store reported a 480 percent increase in revenue, reports Ad Age . So what is the company doing to stand out so dramatically? And what can other dispensary owners learn? Read on. 1. Make your dispensary somewhere people want to be. While a marijuana business is unique in several aspects -- namely, its illegality still on a federal level and the sheer newness of the industry as a whole -- your dispensary is still just that: a business. Which means that the normal rules of business still apply: Create strong products, make users feel comfortable at your store and make them want to return. In other words, make it a worthwhile and enjoyable experience, for both new and returning customers, for those experi

Smart Farm for the Earth

So now that we have a basic understanding of how Big Data is used in Smart Farms , we can dive into the specifics and its benefits on the earth. The agriculture industry faces the serious issue of feeding the world’s growing population in more sustainable ways. Fertilizers and pesticides are used to improve crop yields. However, misuse of these products and lack of awareness of sustainable practice pose dangers on the environment. Big Data gathered from devices on new farming equipment allow farmers to produce more and waste less . Agronomy expert Tanja Folnovic writes the highlights of the environmental benefits are : Monitor the soil and plant physicochemical parameters Achieve optimal conditions for plant growth Obtain field data in real time Provide better information for management decisions Reduce pollution by using fewer chemicals Smart Farming goes beyond Precision Agriculture by using Big Data to hone in on

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