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Blog Post Doyle

on November 02, 2017

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By: Samantha Doyle

https://www.youtube.com/watch?v=a1d5pv8UvW0

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What are the most popular marijuana products on the market lately, and how should they be marketed and sold?

For many years, the image of the the typical stoner was a high school student, usually a male, red-eyed and munching some cheesy chip, with a smoking joint in hand. Movie posters from Cheech and Chong’s “Up In Smoke” (1978), “Fast Times at Ridgemont High” (1982), “Bongwater” (1998), “Dude, Where’s My Car?” (2000) and “Pineapple Express” (2008). All images courtesy of IMDb . But the industry is changing rapidly, and as newcomers and a variety of new products come on the scene (and the idea of consuming marijuana continues to shed its stigma and taboo), the typical smoker image of a joint-toting teen is dramatically changing. “Across the industry, perhaps the most visible trend is an overall decline in flower sales (and prices) and a corresponding uptick in concentrate and edibles sales (and prices).” ( Sandy, 2018 ) Of course, there is still a huge market for traditionalists still interested in consuming the “flower” -- the name for the green fluffy plant version o...

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