By Xi Deng
The new Starbucks limited-time beverage came with Halloween Day in this season.
The Zombie Frappuccino, a Halloween-themed beverage, is not the first served as the Halloween Day drink. Before this year, the Starbucks had offered a limited-edition Franken Frappuccino in 2014 and served the vampire-inspired Frappula Frappuccino in 2015 and 2016.
Like the before Halloween drinks, Starbucks still had released the limited-time beverage from Oct.26th to 31st. Zombie Frappuccino was available at Starbucks stores in the United States and Canada. The Starbucks official Twitter accounts had published the posts with the hashtag # at 8 a.m. Oct.26th, 16.9 thousand users had liked this post and 5089 retweets it.
Through searching the hashtag #Starbuckszombie on Twitter, there has shown the related searches as @starbucks, #bringbackthefrappula, #unicorfrappuccino and #starbucks. The Unicon Frappuccino is the limited-time drink Starbucks had launched during April.19th to 23th in this year. At the same time, the Starbucks also published the post about the Zombie Frappuccino on its official Facebook account and there have 107 thousand comments, 56.4 thousand shared and 161 thousand likes under this post.
Until today, there have 40545 posts with the #zombiefrappuccino hashtag on Instagram and 15288 people have talked about the topic "Starbucks zombie" on Facebook. Anticipators usually shared the picture with the Zombie to evident he or she got the limited-drink, the taste review of the Zombie was half-positive and half-negative.
It seems the Zombie Frappuccino of Starbucks had become a hot topic on all social media platforms but is it truly satisfied people's wish? Merged with the searching 'Starbucks zombie' as keywords on Google Trend, we can find that the Zombie had diminished popularity and discussion on web search after the searching reached the popularity peak at 5 p.m. on its first released day (Oct.26th).
However, the Zombie is really attractive due to its limited-time and Halloween-themed tags, but it is surprising that it did not reach the popularity peak on Halloween Day.
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