By: Jamdan Clang
Three Examples of Great Live Video Creators
Be available and
interact - John Mayer
John Mayer uses Instagram Live to interact with his fans
while he is on tour. During these sessions, he lets viewers decide where the
conversation will go. This could seem daunting for someone who’s new to live
video, but it’s a great way to promote interaction. Remember that you are still
in control of your stream, viewers just get the opportunity to provide live
feedback.
Mayer also uses Instagram Live as a spontaneous way to
interact with his fans and show them an inside look into his touring life. It’s
important to know your audience and the platform you’re using. Instagram Live
for example, will alert your followers whenever you start a live video. If your
viewers don’t need scheduled content, live streams on social media are a great
option for live content.
Show your personality - Dr. Disrespect
The self-proclaimed “Face of Twitch.tv” Dr. Disrespect grew
his following because of his intriguing persona. While you might not want to go
to that extreme, Dr. Disrespect is a great example of creating content that
stands out from the crowd. After scouting out your competition, find an aspect
of live video that you can focus on to set yourself apart from the competition.
Just remember to focus on adding value to your stream for your viewers. You
should always think about your audience when planning out a stream.
Audience insights are another aspect of streaming that Dr.
Disrespect excels at. From working in the industry to being an avid gamer
himself, the Doc used this knowledge to create an experience that gamers would
want to watch. He also tapped into the strong sense of community that is found
on Twitch. Once you have a plan to make your content great and the insights to
back it up, it’s time to start creating!
Create suspense - Buzzfeed
Buzzfeed broke viewer records with its live stream video entitled,
“Watch us explode this watermelon one rubber band at a time!”
At its peak toward the end of its 45-minute runtime, the
broadcast had 807,000 viewers all watching at the same time. This is a great
example of content that keeps viewers engaged. The video took advantage of the
viral tendencies of the internet, and of course Buzzfeed’s own popularity only
helped draw in more viewers.
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