BY: CHRISTINA SMITH
Maybe you have a business or intend to start a business; either way you probably are wondering what the best platform is best for promoting your specific business. Facebook and Instagram are among the top popular platforms to do this. I have split up the insights into 4 categories including: Reach, Engagement, Traffic Engagement and Demographics. So if you want to know the benefits and insights of each platform keep reading!
Reach
InstagraM: 700 million monthly active users.
Facebook: 1.94 billion monthly active users.
FACEBOOK WINS!
Engagement
Locowise reported in March the engagement rate on Instagram v. Facebook. The results are:
Instagram: Engagement rate of .84% of all audiences
Facebook: Engagement rate of .53% of all audiences.
Instagram wins!
Traffic Engagement
Which channel brings the most engaged traffic? (average seconds on site per visit)
InstagraM: 192.04
Facebook: 105.55
Instagram wins!
Demographic
InstagraM: Among Internet users 28% use Instagram
Facebook: Among Internet users 72% use Facebook.
Facebook is most popular among the 18-29 age group with 82% of users in this age group. 79% between 30-49, 64% between 40 and 64.
FACEBOOK WINS!
Summary
Bottom line is choosing the right platform all depends on what you are looking for to achieve your goals. Facebook has higher numbers and more total users but Instagram has better statistics in engagement and content sharing. Facebook allows you to send a specific message to a specific audience while Instagram can too but if you want to reach a younger demographic, Instagram is the better platform while Facebook is better if you want to target an older generation. Overall, Choose the one that best fits your audience and campaign goals!
References:
https://www.entrepreneur.com/article/280833#
https://www.dreamgrow.com/instagram-facebook-advertising/
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