By Morgan Bruggeman
User experience design is heavily based off of data
collected through research. Without using data, we wouldn’t know whether or not
our designs are delivering the best user experience. The data collected through
quantitative, qualitative, and other outside research, is insightful however it
needs context from users to know what to do with it. The best way to create a
great user experience is to spend one on one time with your users, testing your
designs and giving you their input. This way, you are able to really understand
the customer you are designing for and what would be the most pleasurable way
to complete a task on your site. It is simple to create a design that is easy
for you to use, because you are the one that created it. However, you can’t predict
how the average user is going to interact with your site until you spend time
with your users. Using data can really highlight the issues and provide
insights you otherwise may not have seen, this means that it really is an irreplaceable
part of the design process.
Without
user testing, and the implementation of the data we gather from it, we would
simply be creating beautiful sites that may not function as we expect them to.
The average person doesn’t know anything about user experience, and wouldn’t
use a website the way someone who does would. This lack of data implementation could
potentially be detrimental to the sites traffic and revenue. If something is
difficult to use or understand, most users move on to a product that is easier
and quicker. That is why the goal of user experience designers is to create
beautiful, effective, and pleasurable websites for their consumers, and without
data, it would be nearly impossible to do.
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