Improving the Travel Industry With Big Data By: Annie Muldoon

Calling all travel analysts, associates, and enthusiasts! Welcome to DIGIA! I'm here to teach you about how data and analytics are improving the travel industry! Whether you work in the industry or are just a travel guru, this introductory post will break down the basics of digital insights, analytics, and three ways the travel industry can be improved with this information, let's get started!

To understand travel data and analytics, first we'll start off with some quick terms:

A digital insight refers to having a strong understanding of the data you have and what you can do with it.

Digital analytics is basically just a fancy term for actually measuring your data.

Now that we have the basics covered, here are three of the ways big data can improve the travel industry:

1) Personalization

Big data allows travel companies to learn more about their customers on a more personal level. Analyzing data can help you learn who your audience is and what their likes and dislikes are. Knowing your audience will give you the ability to create promotions and deals based on who uses your company most.

2) Uniqueness

Using big data is a great way to set your company apart from competitors. With a growing travel industry, you need to stand out, and you need to do so quickly. Being a unique company can improve the overall look of your company, improve customer satisfaction and experience, and help you become more profitable. Uniqueness is key. 

3) Future Functionality

When customers contact companies, they are looking for reliability and companies they can depend on. Analyzing your data can tell you if a lot of your customers are visiting a lot of the same places or regions. Travel companies can reach out to airlines to create direct or more frequent flights to those locations or contact hotels and resorts in those areas to set up deals and promotions for your customers. The future benefits are limitless.

There you have it, everyone! A quick introduction of digital insights, analytics, and three ways you can use your company's travel data to improve the industry! Analyzing data isn't as difficult as it sounds and companies can benefit greatly from their data.

Bon Voyage!