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ADPR 434 Blog

on March 01, 2018

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What are the most popular marijuana products on the market lately, and how should they be marketed and sold?

For many years, the image of the the typical stoner was a high school student, usually a male, red-eyed and munching some cheesy chip, with a smoking joint in hand. Movie posters from Cheech and Chong’s “Up In Smoke” (1978), “Fast Times at Ridgemont High” (1982), “Bongwater” (1998), “Dude, Where’s My Car?” (2000) and “Pineapple Express” (2008). All images courtesy of IMDb . But the industry is changing rapidly, and as newcomers and a variety of new products come on the scene (and the idea of consuming marijuana continues to shed its stigma and taboo), the typical smoker image of a joint-toting teen is dramatically changing. “Across the industry, perhaps the most visible trend is an overall decline in flower sales (and prices) and a corresponding uptick in concentrate and edibles sales (and prices).” ( Sandy, 2018 ) Of course, there is still a huge market for traditionalists still interested in consuming the “flower” -- the name for the green fluffy plant version o...

Data Designers: Nicholas Felton

By Larisa Epp Data is all around us, and as designers, this may not seem important. But it is. All graphic designers should pay attention to data, as it can be a useful tool when conducting research for a project or even when designing the project itself. There is a whole field centered on designing data, known as data visualization, which includes infographics. This series of blog posts, Data Designers, will showcase successful graphic designers who design with data at the forefront of their minds. Nicholas Felton is an iconic data designer, specializing in data visualization and information-design. According to an Adobe Create article by Dustin Driver (2016), Felton has been drawn to data from a young age and was drawn to both science and design upon choosing a career. He is the co-founder of Daytum , a website that collects and communicates your everyday data, and the co-creator of Reporter , an iPhone application that self-tracks personal...

Where are the book lovers anyway?

Are you struggling to decide what regions to promote your book in? Which warehouse should we send a higher stock of Romance Novels? Similar to my last post , let's find out what Google Trends can show us about the places people are looking for major genres and topics. Book Type/Topic Top Subregion Second Subregion Children’s Books Arkansas Alabama Cook Book Vermont Oregon Christian Book Mississippi Alabama Art Book New Jersey New York History Book District of Columbia Rhode Island Picture Book Vermont Maine Travel Book Alaska District of Columbia Self Help District of Columbia Californa Fantasy Book Utah District of Columbia Science Fiction Alaska Oregon Romance Novel Utah Alabama Biography New Jersey Florida Mystery Montana Iowa Way to go Alabama and District of Columbia! Who knew those two regions are looking for so many books, I wouldn't have known without the help of ...

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