Everything is online right now. Digital analytics is more important than ever! Just e-commerce in the U.S generated over 40.9 billion dollars (So it's safe to say this stuff is relevant).
I'll be honest; the jargon for digital advertising is tough. But luckily for you, here are some terms that can make you a digital analytics expert in five minutes.
Audience- These are the people you want to segment and view your website.
Bounce Rate- This is when a visitor visits your website and only looks at your landing page, and does not interact with the rest of your site. The higher the bounce rate, the fewer people active on your website. The lower the bounce rate, the more engaged viewers.
Browser- This is the software program where your customer interacts with the World Wide Web. Examples are Google Chrome, Firefox, Internet Explorer or Safari.
Click Through Rates(CTR)-This is the average number of people clicking on the advertisement to your website. This is represented as a percentage.
Conversion rate- The percentage of people who perform a specific action you are tracking. An example could be signing up for a newsletter or purchasing an item on your website.
Cookie- Okay, this is not your average Girl Scout cookie. This is information stored on your internet browser that saves information from your website preferences.
Impression- A single instance where the consumer views your advertisement
Key Performance Indicators- This supports the overall business strategic goals and objectives. This can be quantifiable or measurable depending on what supports the business goal.
Keyword- This is a specific word or phrase a viewer is searching.
Keyword Marketing- Where you place a targeted message in front of
Landing Page- This is the page that shows up when a visitor clicks on your website.
Mobile Search- Any search through a mobile device.
Native Advertising- This is where you strategically place within content consumers naturally look at
Paid Search- This is the placement of your advertisement on search engine results such as Google or Yahoo.
Reach- Total number of people who see your message.
Retargeting- This is where you target advertisements towards the previous viewers of your website.
Now you're an expert in digital advertising terms!!
Sources: https://www.statista.com/statistics/272391/us-retail-e-commerce-sales-forecast/
mmerce-sales-forecast/
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