Apart from giving you key pieces of information on your audience and their behaviors, but it can also help Auto One spend its money more wisely. Google Analytics can reveal which sources are driving the most users to our website. This helps Auto One put its money to use because they can increase spending in places where they are actually worth it. In the same way, Auto One can also decrease or completely stop the spending on search engines or other places that are not producing enough. However, we must be careful and make sure we get the full insights. For example, Auto One could be receiving many new visitors from a certain site or search engine but if all of those visitors have an extremely high bounce rate, then it might still not be worth to keep spending money there. 

Under behavior on the left side and then engagement, we are able to clearly see the details of each session that users have. Out of over 3,300 sessions within the last 6 days, Google Analytics shows us that over a third of those users are only on for 10 seconds or less. Given that Auto One has one of the largest inventories of all used car dealerships in the state of Nebraska, visitors should need much more than 10 seconds to have even a slight look at our inventory. This could be an indication that something needs to be changed on the website to either make it more user friendly or to do a better job at hooking the user in. We could have a closer look and take things a step further by taking a look at the devices that users are using to come to our website. If a lot of the users are using the cellular devices, perhaps focusing on making the mobile site better could help. On many occasions, businesses will have a great website, but fail to have a user-friendly mobile site. One other option to solve the issue of not having an easy to use website could be to create a mobile app for the website. 

 

By Ever Rosales