By Abby Friedges
In my previous post, I touched on personalization. Strap yourself in because we are diving deeper into artificial intelligence and what it really means for the beauty industry.
Diversity is key in this industry. There are so many different types of skin, hair, and body types. The Beauty Industry used to be pushing out products that were not compatible for everyone. Now, companies push out diverse lines of products that celebrate people's differences.
To decide what to put out, companies strategize and use artificial intelligence and data collection to hone in on differences. Making products for everybody to enjoy, in turn, results in major profits and great reviews for the company.
A genius use of artificial intelligence comes from L'Oreal. They created the first ever "smart" hairbrush. The name of the product is Kérastase Hair Coach. The brush uses signal analysis algorithms to analyze hair quality during different times. For example, data is gathered brushing wet vs. dry hair. It also detects force on the scalp and brush patterns. There is even a microphone that translate sounds waves to how hair acts. It can detect frizziness and split ends. The data is then compiled in an app that gives a "hair score" and suggested products for different days and weather types. If you want to see the Hair Coach in action, check out this video.
Sometimes, creating a new product isn't the best thing to do. It is combining artificial intelligence to already available products.
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