Genuine Engagement

By Maddie Johnson
People follow brands and people they like.  Keeping consistent audience engagement helps the longevity of your brand.

• Comment, reply and show some love
• Follow brands and people you feel give you inspiration, are inline with your brand or want to support.
• Show your followers your not a bot, but a genuine human being.

Spread the love

More and more we are seeing a shift to genuine engagement within big brands and bloggers alike.  Gone are the days of sitting silent at the keyboard, big brands have been addressing customer issues through social media for a couple years now but they are starting to show interest past the complaints. Social listening, a new form of engagement allows brands to collect data on their markets and build connections with their audience members.  By commenting on posts as a large brand or a small blog you give your audience a sense of genuine connection and build brand loyalty.

Follow your peers

By following brands and peers whose content aligned or competes with your brand not only are you able to monitor trends within your market but you also help spread your brand through these channels. Instagram and other social media channels algorithm - a set of guidelines designed by the platform creator, that describe how to perform a task. - is build to optimize and suggest accounts similar to those you follow and your brand's content. This means if you follow a popular account and other accounts begin following these account your brand’s account will more than likely pop-up as a suggested follow for this user based of user data.