By Kelsey Hansen
Welcome back soon to be DIGIA experts! In my last post I
listed out multiple digital analytics tools that can be used to collect and
monitor your website’s digital data. In this post we talk about what those
numbers and statistics mean and how they translate to consumer insights.
For a refresher, a consumer insight is the deeper
understanding about an audience that’s behind facts and stats. Insights are the
“why” behind data. Knowing how to look for them and what they can do for your
business is key for adapting in today’s digital world.
Digital insights are things that aren’t really found as much
as they are discovered. You can have loads of data but if it doesn’t mean
anything to you, it’s essentially useless. Digital insights can be discovered
on a whim or may take time to fully develop and be revealed. They can be seen
as frequent clicks on videos displayed on your sight being translated to
knowing your consumer enjoys engaging content, or low times spent on pages
being translated to content that your consumer doesn’t want or need.
What’s most important before you start analyzing your data
for insights is to make sure you are targeting whom you want for your business.
Reaching the correct target audience is most important, because those are the
insights you want most. Knowing how your target best engages with your content
and how they want to engage with your brand is key. Make sure your site is tailored to what you
think your consumers want, then use data and insights you collect from your site
to adjust your content accordingly.
In my next blog post I will discuss how to adjust your
campaign and content and how to measure the success of your digital strategy.
jhjhWelcome back soon to be DIGIA experts! In my last post I
listed out multiple digital analytics tools that can be used to collect and
monitor your website’s digital data. In this post we talk about what those
numbers and statistics mean and how they translate to consumer insights.
For a refresher, a consumer insight is the deeper
understanding about an audience that’s behind facts and stats. Insights are the
“why” behind data. Knowing how to look for them and what they can do for your
business is key for adapting in today’s digital world.
Digital insights are things that aren’t really found as much
as they are discovered. You can have loads of data but if it doesn’t mean
anything to you, it’s essentially useless. Digital insights can be discovered
on a whim or may take time to fully develop and be revealed. They can be seen
as frequent clicks on videos displayed on your sight being translated to
knowing your consumer enjoys engaging content, or low times spent on pages
being translated to content that your consumer doesn’t want or need.
What’s most important before you start analyzing your data
for insights is to make sure you are targeting whom you want for your business.
Reaching the correct target audience is most important, because those are the
insights you want most. Knowing how your target best engages with your content
and how they want to engage with your brand is key. Make sure your site is tailored to what you
think your consumers want, then use data and insights you collect from your site
to adjust your content accordingly.
In my next blog post I will discuss how to adjust your
campaign and content and how to measure the success of your digital strategy.
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