Okay, so lets make up a hypothetical situation.
You are
working for the newest online clothing merchant on the marketing team. You
create a Digital Marketing and Measurement model (wait, what is that? Learn How to Create a Digital Marketing and
Measurement Model) In order to
track your metrics and conversions, you need a helpful tool that will help you
KICK BUTT and track your hard work.
·
Google Trends
o
See what you consumers are searching into Google.
Are they searching your brand? What are your consumers interested in? This is
when you can use Google Trends. It allows you to type in a word and see which
region of the world that most frequently searches this term. It even breaks the
consumers down by county.
·
Google Analytics
o
This is my favorite tool. Not only is it easy to
use, but it is also free (What’s not to love)! If you think it’s tricky, don’t
sweat… Google offers a free training seminar.
·
Google Data Studio
o
Again, another fun and free tool. This tool is
perfect to create visuals of all the data you created. It’s easy to connect with
Google Analytics to visualize your data. Plus, you can customize what it looks
like!
·
Momently
o
This is a brand new analytics platform! It is
extremely easy to understand and just requires you to install your WordPress to
your site. The downside, it’s not free. This tool allows you only 3,000 page
views each moth and save the data for only three month. The premium plans start
at $9.99/month.
·
Clicky
o
Again, this is an amazing user-friendly tool!
This platform gives your real-time stats and lets you watch exactly what the
users are doing. No, it is not free, but it gives you access to features such
as heat maps, goal-setting, funnel/path analysis, real-time campaign tracking
and custom tracking. No, this site is not free… but the premium plans start at only
$9.99/month.
·
Sumo Content Analytics
o
This is another platform you have to pay for but
is worth it! You have access to tools that connects to WordPress. The toolbox
includes a list builder, heat maps, and more! You also get access to insights
about how much content your consumer reads!
The downside about this tool is the premium plans start at $29/month.
Of course, there are many other digital
analytics tools… but this is a start to make an amazing campaign!!
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