How the Instagram Algorithm Changed the Game for Beauty Bloggers

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How the Instagram Algorithm Changed the Game for Beauty Bloggers
by Abby Friedges

Why am I getting random followers on Instagram? More likes than usual? Well, this is because your photo landed on Instagram's "popular" page. The popular page is full of curated content that Instagram thinks you will enjoy and interact with. But HOW do your photos end up there? Grab some popcorn and find out.

The reason Instagram chooses specific content for each user to view is because they want to keep you on the app so you keep coming back. More time on Instagram equals more moolah for company. You don't decide what good content is, Instagram does it for you. They do this by...

  1. Showing your post to a small percentage of your followers.
  2. Measuring how fast that small audience sees, likes, shares, comments, and saves your post.
  3. Compares the engagement of that specific post to the engagement of your other posts.
  4. If a post gets less engagement from that small audience than your other posts, Instagram shows your post to less people and places the post farther down on the audience's newsfeed.
  5. If a post gets more engagement, it is shown to a larger portion of your audience and from there the cycle continues and has a chance to be posted on the popular page.
  6. Mixing up the content you post engages new followers and increases your odds of landing that popular page post.

Beauty Blogger, Huda Kattan used to email blog-like posts, circa 2003, to the club she started that revolved around makeup and trends. In 2010, she created a blog. But these things did not make her famous, Instagram did. She created an account in 2012 and reached 20K followers. Her blogging skills and makeup knowledge were showcased on her page. This content was already on Instagram, but her skills in blogging and makeup took it up a notch. She then started getting featured on the popular page and her follower count grew exponentially. She increases her followers and engagement by featuring other beauty-related posts and videos. Today she has 24.9M followers!

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