You head to the movies with some friends to catch the newest comedy. The movie seems pretty decent, but you can't help but notice the array of brands that keep protruding obviously across the screen. Some may seem subtle, but others are just blatantly obvious. The presence of all these brands pushing themselves into the movie starts to really make you wonder, does this produce placement really work? Sure, I notice the brands, but seeing it in a film really make me want to go out and buy the actual product? Overall, the method is said to be working for brands. By 2014, product placement was a nearly $10 billion dollar industry. This figure is even expected to double by 2020. The reasoning for this is because new streaming services that do not have commercials (such as Netflix) so companies are forced to use alternative methods other than traditional commercials. That being said, people still need and want advertising. 60% of moviegoers feel more positive about brands they recognize in a placement. But the big question is, even if people feel positive about these brands, are they wanting to buy the products? The answer surprisingly, seems to be yes. There's something to be said about the subconscious decisions made by our minds. 20%. That's the increase in brand awareness that can be expected from the inclusion of a product placement in a movie. So maybe this is our future, and I am willing to accept it. Away with the forced 30 seconds of an lengthy commercial, and bring on the 5 second incognito product making an appearance in the big leagues.
By Easton Fielding
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