What To Do Now?

What To Do Now?

Sara Tefft

 

Over the course of four blogs posts, I have been able to provide insights and analytics about Snapchat. Many of these include how the application works and how individual features could be beneficial for a variety of companies. So, for this week, I decided to create a list of the top 3 features of Snapchat, what they are and their purpose.

 

1.     Stories: Snapchat stories provide information about our target market more than what they think. When friends with people, you can see where they are, what they are doing and who they are with. Ubersuggest tells us that "best snapchat stories" are searched a lot. By posting quality content as a company, you can attract to your target market.

2.     Filters: As said before, filters allow for people to share something they support. Many filters have words which allow for targets to get involved with the company.

3.     Geolocation: As Snapchat has developed over the years, geolocation has become a hot topic. Now on Snapchat, Bitmojis and locations have grown to allow friends to view where their friends are. This plays to companies advantages because they can see when friends are near a specific area and send them a Snapchat or see the traffic in their area.

 

Snapchat is not the best form of advertising for all brands but depending, it can play a large role in how well a company does and can help in the success. As the last blog post for this year, it has been great sharing information about this awesome application and finding ways to help many companies in the future.