Okay… so remember your statistics class? Yeah, super gross
right? Standard deviation? Yuck! Probability? K, bye.
Analyzing data in the real world is not like your stats
class (sorry, Professor). In 2018, you don’t need a fat wallet to access big
data. It also takes 5 seconds to access data rather than 500 hours.
Now data is more critical than ever. We have so much
information, with so many different variables that we have to break through the
data noise. Anyone can get his or her hands on useful, accurate information…
Not just someone who has a Ph.D. in numbers.
So here’s are five reasons why you need data in your life:
1.
Provides objective answers. No one will argue
with your quantifiable information that backs up your argument.
2.
Offers us new types of data. We can reimagine
different topics with data.
3.
Data allows us to find HONEST information. From
what data scientists gathered, people lie on surveys. The only way to find the
truth is through real-time data.
4.
Having data gives us information on small
subsets of people. You can zoom in on the minds of certain individuals.
5.
Data allows us to experiment!! You don’t need a
lab coat and goggles to create a hypothesis. With data, you can test different
theories such as which headline to attract customers. Facebook and Google use
experiments to test which headline attracts the most click-through rates.
Okay, now you have just consumed all this information… what’s next?
You have to digest
it.
This is the time
where you make sense of the information and create an insight.
So what is an insight?
And why on Earth is it important?
An insight is the underlying truth of a certain business or
thing. This is so important because you determine the why behind the facts.
Data is only so useful if you have the right conclusions.
To create good insight information you have to dig deeper
than “she listens to music.” As I said, you have to create the why behind the
what. So an insight for someone who listens to music all the time could be,
“she listens to music to distract herself from her daily commute to work and
priorities.”
Okay, so you know, why you should love DATA!! (or, just
appreciate it more)
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