In my last blog post, I discussed what sustainability is and
how Big Data can be used for sustainability efforts. To recap, sustainability
is the development that meets the needs of the present without compromising the
ability of future generations to meet their own needs. Some popular sustainability
initiatives include:
So why are companies starting to get behind these
sustainability initiatives? Why is it important and what benefits do they get
out of it? Well, for me I remember quite vividly when I started to truly care
and take action. Have you seen the video of the sea turtle with a straw in its
nose? Check it out….
I was always an animal lover, but when I saw this video my
sophomore year of college it set me on what would become my future career path-
saving the environment to make the lives of humans and animals better.
Ultimately, this is what I believe is the leading cause and purpose behind so
many companies now taking a stand against climate change and pollution- the
desire to do good and leave things better for future generations to come.
Now, I know what you’re thinking… Doing good is great and
all and may give me that “warm” feeling, but are there any other benefits to
being sustainable? Yes! And we can use Big Data to prove just that.
“Trying to achieve sustainability in business operations has
become more of a requirement than just an option due to increased global
concerns about climate change and the impact of non-sustainable business
practices” (Leblanc).
Looking at Big Data can lead to cost savings for your
business. For example, recycling is one of the easiest things a business can
implement in the workplace and instantly start receiving savings! According to
the Environment Protection Authority (EPA), improving resource efficiency in
your business can help it to save money, improve occupational health and safety
management, enhance shareholder relations and improve your business’
reputation.
If you are less dependent on natural resources and have a
concrete plan to deal with rising costs due to climate change, your business
will have a greater chance of long-term success.
If you’re not ready to make a large commitment to
sustainability, no worries. There are many ways to get involved in smaller
ways, but they will still have a big impact! Consider taking the stairs instead
of an elevator. Print double sided to decrease paper use. Turn off your lights
when you leave a room and along those lines, turn off computer monitors when
you leave for lunch and especially for the night. Another easy way to take a positive
step is adding a green space outside (or even in) the office.
So if I do all of these things, will my consumers even care?
In my next blog post I will analyze Big Data trends on how consumers feel about
sustainability and how to strategically target them with your green messaging.
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