By Mitchell Pangle
As referenced in an earlier blog, Bauer Sports was declining from 2013 to 2015 relying on baseball, lacrosse, and clothing to turn profit more than they ever had before. President Kevin Davis stated "hockey sales fell as competitors Easton and Reebok-CCM Hockey Inc. cut stick prices amid high inventories making them a more desirable brand based on quality of equipment and lower prices at the time".
Back on a steady rise since filing for bankruptcy in 2016, Bauer Sports and the Bauer Supreme 1S hockey stick have become one of the most sought after stick brands in recent time. The 2017 Bauer Supreme 1S model according to Google Trends is most popular in Finland, Sweden, Slovakia, Canada and the United States with an interest rating of 100 as of October 22nd. The 1S is top of the line model in the Supreme line, which has a high kick point, square shaft geometry, power taper, and reactive blade to maximize energy transfer and give you your hardest shot. Bauer made improvement's from the 2016 model to the 2017 1S stick by adding three new components. One of the newest features is the RenewCore blade technology. RenewCore is a permanently-liquefied, red gel placed inside the blade. As damage occurs inside of the blade core from shooting or passing, the pressurized gel finds and fills the cracks, creating a longer-lasting blade. RenewCore helps improve the energy transfer from the blade to puck to increase shot power and to improve the feel of the puck.
Back in 2013 Bauer set out to cut stick prices in order to keep up with competitors such as CCM and Easton.
Now as one of the top of the line hockey equipment brands, Bauer has been able to establish itself as an elite brand as the Bauer Supreme 1S hockey stick retails online and in stores for $299.00. Improving the stick technology and composition has allowed Bauer to sell top of the line sticks for high prices to consumers, helping them become financially stable as a company.
References
Google Trends: Bauer Supreme 1S
Google Analytics
https://discounthockey.com/blogs/news/2017-bauer-supreme-1s-stick-review
https://discounthockey.com/collections/supreme-1s-sticks
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